According to a study from Corporate Visions (as reported in Processor magazine), the sales and marketing people want tablets to swipe through sales presentations with customers, demo a business solution with prospects, do customer relationship management (CRM) work, and send information to customers.
I believe that two forces will combine to provide tablets and business apps to these sales and marketing people:
- The bring your own device (BYOD) to work movement will fill some of the need. Sales and marketing representatives will buy the devices and apps that they need to do their jobs better.
- Companies will realize that they can sell more of their products and services if their salespeople have tablets and software. The marketplace for tablets and business apps will strengthen.
If you're selling desktop/laptop software that can help salespeople, then consider moving your software to the cloud, or building apps for iOS or Android. That marketplace is growing.