Software marketing ideas from Al Harberg, the Software Marketing Glossary guy from DP Directory, Inc.
Wednesday, September 24, 2014
Market Growth for SCM Software
Gartner reports that the market for procurement software and supply chain management (SCM) software grew 7.3 percent in 2013. Total 2013 sales were $8.9 billion US dollars.
For me, the most interesting figure in the report was that the top ten software developers of SCM and procurement applications held a total of 55.3 percent of the market. The remaining four billion dollars in software sales each year may provide some great opportunities for small software development companies to get into the SCM software development business.