Friday, September 26, 2014
If the authors were talking about software ads, their message would be simple: If it sells your software, it's good advertising.
Stop measuring reach and eyeballs, the authors explain, and start measuring sales. Period.
Stop being cute, and be clear and direct with your sales message.
Interested in other sales and marketing ideas from Sergio Zyman? Check out some insights from his earlier book "The End of Marketing As We Know It." His ideas, translated into the world of the software development industry, cover brand awareness, purchase intent, share of future purchases, dimensionalizing your software, and more.