Wednesday, October 1, 2014

A2P SMS Messaging Market Strong

Juniper Research believes that the A2P SMS messaging market will be worth almost $60 billion US dollars by 2018.

Juniper defines A2P as the application-to-person segment of SMS. It involves text messaging between two programs or apps that users have installed on their devices.

Juniper believes that the security-conscious financial institutions have found SMS to be "the most secure and reliable option for A2P communications."

There seem to be some major opportunities in the A2P SMS messaging market for small independent software vendors (microISVs) in the coming years.

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