Wednesday, October 1, 2014
A2P SMS Messaging Market Strong
Juniper defines A2P as the application-to-person segment of SMS. It involves text messaging between two programs or apps that users have installed on their devices.
Juniper believes that the security-conscious financial institutions have found SMS to be "the most secure and reliable option for A2P communications."
There seem to be some major opportunities in the A2P SMS messaging market for small independent software vendors (microISVs) in the coming years.