Thursday, October 16, 2014

Better Writing Generates
Higher Software Sales

You can sell more products and services if you improve your writing. So say Robert Gunning and Richard A. Kallan, the authors of "How to Take the Fog out of Business Writing."

Work on your vocabulary, the authors explain. Words sell. If you don't know many words, your sales presentation won't be as effective as it should be.

Figure out the structure and flow of your write-up, the authors urge, before you write the first word. If you're not organized, your message won't be clear and effective.

Most writers think that they can outline and organize in their heads. Most can't.

Based on the software websites that I've reviewed in my "Rent Al's Brain" service, I agree. Most developers would sell more of their software if they spent more time crafting their websites' sales messages.

No comments:

Post a Comment