Software marketing ideas from Al Harberg, the Software Marketing Glossary guy from DP Directory, Inc.
Friday, November 28, 2014
Consumer Confidence Growing
The Consumer Electronics Association (CEA) found that US consumers are more confident about spending money on technology products. In fact, the CEA found that in July of 2014, consumers were more confident than they've been since the 2012 year-end holiday season.
The CEA says that this is a sign that the economy is getting better. CEA's chief economist and senior research director is quoted in the September 19, 2014 issue of Processor Magazine as saying, "The improved sentiment is helping establish a solid foundation for stronger tech spending."
CEA reported that consumer attitudes toward the broader economy were also tracking higher.