Thursday, November 20, 2014

Software Developers,
Know Your Customers!

"Know who your customers are and who just isn't one yet."

So says Julie Bick, author of "All I Really Need to Know in Business I Learned at Microsoft - Insider Strategies to Help You Succeed."

She urges us to study our customers and figure out which benefits are most important to them. That sounds like good software marketing advice.

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