Saturday, November 8, 2014

Take Control of your Assumptions

"Don't be blinded by your assumptions. Just because you run a promotion and it works doesn't mean that it worked for the reasons that you thought it would."

... quotation by Sergio Zyman from his book "The End of Marketing As We Know It"

To learn more about assumptions, or to learn more about Zyman's book, visit my Software Marketing Glossary.

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