Not so much.
"54% of organizations with formal endpoint backup policies either don't include employee-owned devices in their backup plans or aren't even sure if those devices are protected."
What are the reasons for not backing up BYOD data? The major excuses are:
- Not a strategic priority at this time - 48%
- No concerns about data loss - 38%
- Budget constraints - 31%
- Too much data to protect - 27%
- Burden on IT of data retrieval/recovery processes - 26%
- No compliance requirements - 22%
- No corporate policy - 21%
- Impact on data center (server) backup and recovery processes - 17%
- No concerns about downtime/productivity loss - 14%
For more details of the survey, check out the ESG blog.
In my opinion, IT departments will eventually take more responsibility for backing up BYOD information. Alternatively, they'll select laptop/notebook applications and tablet/smartphone apps that have full-featured backup processing that is so easy to use that their employees will actually use it.
You'll sell more software to businesses if your programs have rock-solid backup capabilities. Marketing isn't something that you do after you've designed an application. Marketing includes the functionality that you build into your program design. Build in some powerful backup capabilities, and your program will be a lot easier to sell.