Friday, January 16, 2015

Converting Software Prospects
to Customers

"Persuasion isn't converting people to your way of thinking. It's converting people to your way of feeling and believing."

... quotation by Michael LeBoeuf from his book "How to Win Customers and Win Them for Life"

To learn more about persuasion, or to learn more about LeBoeuf's book, visit my Software Marketing Glossary.

No comments:

Post a Comment