Wednesday, January 21, 2015

Starting Your
Software Sales Presentation

"Don't start out by clearing your throat." So says Patricia T. O'Conner in her book "Words Fail Me."

Don't start your software sales presentation by saying "Welcome to my website." Start by describing your software's most compelling benefit.

Learn more about clearing your throat. Learn more about Patricia O'Conner's book. Visit my Software Marketing Glossary to learn how to sell more software.

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