Friday, February 27, 2015

Price Is No Object

Baby Boomers don't understand fiscal responsibility.

So says Kenneth Gronbach in his excellent book "The Age Curve."

Gronbach describes Boomers - that is, the 78.2 million Americans born between 1945 and 1964 - as people who buy "starter castles" instead of starter homes.

And if he were giving advice to microISVs in the software development industry, I think he'd be telling us that Boomers don't mind if the price of the software they want is a little bit higher than expected.

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