Friday, March 20, 2015

Competing with the Software Giants

"Since you're not going to beat Nike at its own game, why not cede that 40 percent market share to them - and start taking market share away from all the smaller brands behind you."

... quotation from Phil Dusenberry from his book "Then We Set His Hair on Fire."

To learn more about competition, or to learn more about Dusenberry's book, visit my Software Marketing Glossary.

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