Saturday, March 28, 2015

Persuading Software Buyers

"People are far more persuaded by the depths of your beliefs and emotions than by any amount of logic or knowledge you possess."

... quotation by Michael LeBoeuf from his book "How to Win Customers and Win Them for Life"

To learn more about persuasion, or to learn more about LeBoeuf's book, visit my Software Marketing Glossary.

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