The author believes that everything we do affects our brand. A lot of people in the software development industry think that their brand is only about their logo, website, and software applications. Truth is, your brand is bigger than just your advertising and marketing efforts.
Your brand includes -
- How you answer the telephone.
- How quickly you respond to support requests and pre-sale questions.
- How you deal with your eCommerce provider and other stakeholders.
Sure, you think about your brand when you're writing ad copy, PAD files, and news releases.
Small independent software vendors (microISVs) have to be brand-aware with every design decision, every interaction with prospects, everything.