Thursday, March 26, 2015

Software Brands Are Everything

"A business focused on its brand is, very simply, a business primed for success," David D'Alessandro tells us. David D'Alessandro is the author of the book "Brand Warfare - 10 Rules for Building the Killer Brand."

The author believes that everything we do affects our brand. A lot of people in the software development industry think that their brand is only about their logo, website, and software applications. Truth is, your brand is bigger than just your advertising and marketing efforts.

Your brand includes -

  • How you answer the telephone.
  • How quickly you respond to support requests and pre-sale questions.
  • How you deal with your eCommerce provider and other stakeholders.

Sure, you think about your brand when you're writing ad copy, PAD files, and news releases.

Small independent software vendors (microISVs) have to be brand-aware with every design decision, every interaction with prospects, everything.

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