Godin has some strong feelings about branding -
- Megabrands are shrinking. Fast.
- People are no longer willing to pay a premium for a well-known brand. This, of course, is good for under-capitalized software developers who have not yet built a famous brand.
- Smaller brands are exploding.
- Anybody with a blog can create their own microbrand.
Truth is, brands are still important. And blogs are a great way for small independent software vendors (microISVs) to hold a dialogue about their brands with prospects and customers.