Saturday, April 4, 2015

Competing with Yourself
for Additional Software Sales

"They (Procter & Gamble) often enter more than one brand in a category, and allow each brand to compete with its sibling with no holds barred."

... quotation from David Ogilvy from his book "Ogilvy on Advertising"

To learn more about competitors, or to learn more about Ogilvy's book, visit my Software Marketing Glossary.

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