Wednesday, April 8, 2015

Photos Help Sell Software

You can sell more products and services if you illustrate your website sales presentations and blog postings with photographs.

Whether you take your own pictures or buy stock photographs, Ann Handley and C.C. Chapman tell us, try to use images that include people. Handley and Chapman are the authors of the 2011 book "Content Rules - How to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers and ignite your business."

I believe that photos are more than space-fillers. They add to the story that you want to tell on your website and blog. And they offer a lot of search engine optimization (SEO) benefits. You can name your images with lots of on-target keywords, and you can use these keywords and key phrases in the images' alt tags, too.

The two main types of photographs are lifestyle and studio. Lifestyle shots are taken in the real world. Studio shots are taken in a photographer's studio, and usually feature white backgrounds, highly posed pictures, and lots of eye contact.

Images add value to PowerPoint slideshows, too. "Pictures add punch to PowerPoint presentations," says Andreas Wulf, owner of Wulfsoft, the firm that markets ShapeChef. "Images are not just space fillers or eye candy. They help drive your message home." ShapeChef makes it simple to add images to PowerPoint slideshows.

Lots of software developers believe that using pictures of people in their sales messages is a tired technique that many prospects reject. I'll believe that when text-only magazines start flying off the newsstands and when radio audience numbers eclipse television viewership figures. Truth is, add people photos to your site, and you'll sell more software.

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