Wednesday, April 22, 2015
Planning versus Strategy
for Software Developers
That's what John L. Stanton and Richard J. George tell us in their book "Success Leaves Clues - A Marketer's Guide to Winning Strategy."
Strategy answers the "what" and "why" questions. Planning answers the "how" question.
Your strategy is about beating your competitors. You need to learn your strengths and weaknesses, as well as theirs.
Resist the temptation to beat your competitor by simply lowering your prices. Never let price be the criterion that prospects use to choose your software - or your competitor's software.