Monday, April 27, 2015

Software Advertising
is a Monologue

Advertising is a monologue about your brand, Seth Godin tells us in his 2006 book "Small is the New Big." By contrast, a well-structured blog can be a two-way dialogue.

Godin has some strong feelings about branding -

  • Megabrands are shrinking. Fast.
  • People are no longer willing to pay a premium for a well-known brand. This, of course, is good for under-capitalized software developers who have not yet built a famous brand.
  • Smaller brands are exploding.
  • Anybody with a blog can create their own microbrand.

Truth is, brands are still important. And blogs are a great way for small independent software vendors (microISVs) to hold a dialogue about their brands with prospects and customers.

No comments:

Post a Comment