Monday, April 20, 2015

Software Sales Results Matter

"However beautiful the strategy," Winston Churchill explained, "you should occasionally look at the results."

This lighthearted comment in David Olive's book "A Devil's Dictionary of Business Jargon" has some serious implications for the software development industry. It's all too common for microISVs to write a plan, strategy, or set of goals, and then rarely look at them again. A much better approach is to set goals, craft strategies, and develop plans that guide our day-to-day activities.

On a related note - James Donnelly, the author of the book "Close to the Customer," said "Never define your business in terms of its current products."

That's good software marketing advice.

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