Monday, June 15, 2015

Software Customer Expectations

"Consumers want you to make big, bold promises," Robert M. McMath and Thom Forbes tell us in their book "What Were They Thinking?".

Customers' expectation levels can have an enormous impact on the success of your sales.

If you make expectations low, the authors explain, you avoid disappointment. But you won't sell much product.

Promise something spectacular. And then deliver on your promise.

That's good marketing advice for software developers.

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