Saturday, June 6, 2015

Software Marketing -
The Buck Stops Here

Creativity is "one of those magical, mystical words that marketing people throw around a lot when they want to avoid responsibility for producing results."

... quotation by Sergio Zyman from his book "The End of Marketing As We Know It"

To learn more about creativity, or to learn more about Zyman's book, visit my Software Marketing Glossary.

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