Saturday, July 18, 2015

Software Marketing Opportunities
in Business Applications

The customer relationship management (CRM) market grew 13.3 percent in 2014. So says Gartner, as reported in the July 10, 2015 issue of Processor magazine.

It figures. With all of the talk about Big Data, it makes sense that a lot of companies have started playing catch-up with their plain-vanilla customer data.

Small independent software vendors (microISVs) will find it interesting that the top ten CRM software houses garnered more than 60 percent of the $23.3 billion US dollars that were spent in 2014 on CRM. That leaves nearly ten billion dollars that was earned by the scrappy little companies - like yours - that are offering CRM applications.

The article quotes Joanne Correia, Gartner's VP of research: "Strong demand for SaaS continues, with SaaS accounting for almost 47% of total CRM software revenue in 2014."

Does this mean that more one-person software development shops should launch CRM programs? Not necessarily. But it certainly suggests that you should be thinking of creating a desktop/laptop program or a software as a service (SaaS) application that meets the business needs of a large number of enterprises. The marketplace remains strong for business software that companies and nonprofits can use to replace legacy applications.

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