Saturday, July 18, 2015
Software Marketing Opportunities
in Business Applications
It figures. With all of the talk about Big Data, it makes sense that a lot of companies have started playing catch-up with their plain-vanilla customer data.
Small independent software vendors (microISVs) will find it interesting that the top ten CRM software houses garnered more than 60 percent of the $23.3 billion US dollars that were spent in 2014 on CRM. That leaves nearly ten billion dollars that was earned by the scrappy little companies - like yours - that are offering CRM applications.
The article quotes Joanne Correia, Gartner's VP of research: "Strong demand for SaaS continues, with SaaS accounting for almost 47% of total CRM software revenue in 2014."
Does this mean that more one-person software development shops should launch CRM programs? Not necessarily. But it certainly suggests that you should be thinking of creating a desktop/laptop program or a software as a service (SaaS) application that meets the business needs of a large number of enterprises. The marketplace remains strong for business software that companies and nonprofits can use to replace legacy applications.