Thursday, July 16, 2015

Targeting Niche Software Markets

"A product for everyone rarely reaches anyone."

So says Seth Godin in his book "Small is the New Big - and 183 other riffs, rants, and remarkable business ideas."

I agree with Godin. I believe that you'll sell more software if you target niche markets. Small independent software vendors (microISVs) should think about creating a general application, and tailoring it to every audience that you want to target.

For example, don't sell a collectibles inventory application. Instead, sell a stamp collectors' inventory program, a coin collectors' inventory application, a doll collectors' inventory software, and a few dozen others.

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