Monday, October 26, 2015

Adversity and
Software Marketing

Bill Russell says that adversity does not always bring out the best in people. This is true in the software development industry, and in all facets of our lives. Some microISV business owners respond well to adversity, and some react badly.

Russell led the Boston Celtics basketball team to 11 championships in 13 years. And he was the only basketball player to win an NCAA Championship, an Olympic Gold Medal, and an NBA Championship in a single year. In his book "Russell Rules," he delivers a bunch of advice that can help business people of all types, including those of us who spend our days immersed in software marketing.

Russell disagrees with the popular wisdom that we should treat adversity as an opportunity. He believes that this leads to a victim mentality in which people who have been mistreated might believe that they are powerless. Russell urges us to take control of every situation, regardless of how it was caused. Russell believes this to be a positive action on our part, and not just a reaction to the events that are going on around us.

We need to be resilient, Russell explains, and respond to the problems that affect our business and our lives. Problems happen. What's important is how we respond to them.

Our businesses will have highs and lows. We need to be flexible, and not become distracted by the ups and downs that will always be part of business – and of life. That's good advice for microISVs who cope every week with the stresses of software marketing.

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