Wednesday, October 21, 2015

Marketing Remarkable Software

According to Seth Godin, author of Purple Cow, the opposite of "remarkable" is "very good”.

"Very good is an everyday occurrence," Godin explains, "and hardly worth mentioning."

Godin urges us to create a product that Saturday Night Live could spoof. If Godin were writing software marketing advice for microISVs, I believe he would be coaxing us to create applications that computer trade and consumer magazines would enjoy writing parodies about.

Godin believes that good marketing is when you change the product, not the advertisements. In addition to changing the product, it never hurts to find a slogan or positioning statement that is remarkable, too.

Boast about something that's true. You'll sell more software.

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