Monday, November 30, 2015

Software Buyers' Attitudes
Resist Change

Jack Trout believes that minds are hard to change. In his book "The New Positioning," Trout explains that it's difficult to change attitudes in the short amount of time that somebody will spend on your website.

Sometimes it's too big a challenge to tell prospects that your software is brand new, and that they need to decide immediately to buy this completely novel product or service.

How do you get people to consider buying your software?

  • Go back and reclaim an old idea. 
  • Talk about the years of success that you've enjoyed in the business.
  • Try to piggyback on concepts that are accepted by prospects in our industry.

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