You can increase your software sales if you give people advice about how to make a software-buying decision. Give them the reasons they need to buy your application.
In his book "Small is the New Big," Seth Godin says that people could care less about your opinion. They do, Godin points out, value your analysis.
Present your prospects with a logical, objective, thorough analysis of the reasons they would benefit by having your software installed on their computers. Your prospects will value your analysis, and you'll value their becoming your customers.