Wednesday, December 16, 2015

Software Brands versus Quality

Your brand is more important than the quality of your product. So says Harry Beckwith, the author of the book "The Invisible Touch - The Four Keys to Modern Marketing."

Beckwith urges you to name your brand something that has sensory appeal - something you can see, smell, taste, feel, or hear.

Choose a name, Beckwith says, that makes the prospect feel important, and don't worry about whether or not it makes you feel important.

Don't use a commonplace name, Beckwith advises, or your prospects won't think your company or product are particularly important.

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