Monday, December 14, 2015

Writing Effective
Software Sales Messages

Here are three practical ideas about sentence structure from Patricia T. O'Conner, the author of the excellent book "Words Fail Me" -

  • Use a mix of sentence structures.
  • Give the reader one idea at a time. Make the transition easy from idea to idea.
  • Often, long sentences are difficult to follow. Long sentences can work if they present one idea at a time.

It's simple. If you write well, you'll sell more software. "Words Fail Me" helps you write better.

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