Phil Dusenberry, the author of the book "Then We Set His Hair on Fire," tells us that he maintains his creativity by writing. He likens writing to weightlifting. You get better and better at it, the more you practice.
Software developers who haven't launched a blog for their microISV company may think that writing is hard work. I'd recommend that you launch a blog and start posting.
Nearly four years and more than 400 postings after launching this Software Marketing Blog, I can tell you that it's a lot easier - and a lot more fun - each week.
Subscribe to this blog to get a steady flow of software marketing ideas. And start your own blog as a way to sell more software.